Brand24 Social Listening Tool: Track and Improve Your Brand’s Online Presence
Frequently Asked Questions about Brand24 Social Listening Tool
What is Brand24 Social Listening Tool?
Brand24 is a tool that helps businesses keep an eye on what is being said about them online. It uses artificial intelligence (AI) to collect and analyze mentions from over 25 million sources. These sources include social media sites, news articles, blogs, forums, podcasts, and reviews. The primary goal of Brand24 is to help brands understand their online reputation and make informed decisions.
One key feature of Brand24 is real-time data collection, which allows users to see mentions as they happen. Users can track specific keywords, hashtags, or exclude certain mentions, making monitoring precise and relevant. The tool performs sentiment analysis, which shows whether online mentions are positive, negative, or neutral. This helps brands understand customer feelings and adjust their strategies. Brand24 also provides reach evaluation metrics, called Earned Social Media Reach (ESMR), telling users how much organic coverage they garner.
The platform generates detailed reports that can be downloaded as PDFs. These reports include insights, mention counts, sentiment summaries, and campaign performance data. Reports help teams communicate findings and track progress over time.
Brand24 supports multiple languages and visualizes data with word clouds and sentiment summaries, making complex data easy to understand. It also tracks hashtags, helping marketers identify influencers and engagement opportunities. Another feature includes analyzing competitor activity, giving businesses insights into market positioning.
Pricing starts with a free trial, allowing users to test basic features without charge. Paid plans include the Basic plan at $49 per month, Pro at $149, and Business at $399. These plans offer more extensive monitoring, reports, and analytics features.
This tool is mainly used by marketing managers, PR specialists, social media managers, market research analysts, and brand strategists. They use it to monitor brand mentions, analyze customer perception, track campaign reach, identify influencers through hashtag tracking, and generate reports for stakeholders.
Brand24 replaces manual online searches, basic social media analytics, customer feedback collection methods, market research surveys, and reputation management spreadsheets. It makes brand monitoring easier, faster, and more accurate.
Overall, Brand24 helps brands stay aware of what’s being said online, manage their reputation, and improve engagement strategies. It fits well within marketing, content generation, AI-driven analytics, and sentiment analysis categories, serving any organization aiming for better online presence management.
Key Features:
- Real-time Data
- Sentiment Analysis
- Report Generation
- Hashtag Tracking
- Multilingual Support
- Word Clouds
- AI Insights
Who should be using Brand24 Social Listening Tool?
AI Tools such as Brand24 Social Listening Tool is most suitable for Marketing Manager, PR Specialist, Social Media Manager, Market Research Analyst & Brand Strategist.
What type of AI Tool Brand24 Social Listening Tool is categorised as?
What AI Can Do Today categorised Brand24 Social Listening Tool under:
How can Brand24 Social Listening Tool AI Tool help me?
This AI tool is mainly made to brand monitoring. Also, Brand24 Social Listening Tool can handle monitor online mentions, conduct sentiment analysis, generate reports, track hashtags & analyze competitor activity for you.
What Brand24 Social Listening Tool can do for you:
- Monitor online mentions
- Conduct sentiment analysis
- Generate reports
- Track hashtags
- Analyze competitor activity
Common Use Cases for Brand24 Social Listening Tool
- Track brand mentions to manage reputation efficiently
- Analyze sentiment to gauge customer perception
- Monitor campaign reach and engagement
- Identify influencers through hashtag tracking
- Generate detailed reports for stakeholders
How to Use Brand24 Social Listening Tool
Sign up for an account, connect your keywords or hashtags, and monitor online mentions from social media, news, blogs, and other sources in real-time. Use the dashboard to analyze sentiment, create reports, and track campaign reach.
What Brand24 Social Listening Tool Replaces
Brand24 Social Listening Tool modernizes and automates traditional processes:
- Manual online search and monitoring tasks
- Basic social media analytics tools
- Customer feedback collection methods
- Market research surveys
- Reputation management spreadsheets
Brand24 Social Listening Tool Pricing
Brand24 Social Listening Tool offers flexible pricing plans:
- Free Trial: $0
- Basic Plan: $49
- Pro Plan: $149
- Business Plan: $399
Additional FAQs
What kind of data do we collect?
We collect data from social media, news outlets, blogs, forums, podcasts, reviews, and more.
What is Influencer Score?
It is a metric that measures the influence level of social media users or accounts.
What is ESMR?
ESMR stands for Earned Social Media Reach, indicating the extent of organic social media coverage.
How do I get PDF reports and what’s in it?
Reports can be downloaded in PDF format and include insights, mention counts, sentiment analysis, and campaign performance data.
How to use required or excluded keywords?
You can input specific keywords to include or exclude mentions from your monitoring dashboard.
Discover AI Tools by Tasks
Explore these AI capabilities that Brand24 Social Listening Tool excels at:
- brand monitoring
- monitor online mentions
- conduct sentiment analysis
- generate reports
- track hashtags
- analyze competitor activity
AI Tool Categories
Brand24 Social Listening Tool belongs to these specialized AI tool categories:
Getting Started with Brand24 Social Listening Tool
Ready to try Brand24 Social Listening Tool? This AI tool is designed to help you brand monitoring efficiently. Visit the official website to get started and explore all the features Brand24 Social Listening Tool has to offer.